Plus, keep an eye out for those who are talking about similar brands or topics relevant to your company, and send them a tweet or message to stop by your booth.
Anytime someone mentions you or your brand during the show, be sure to quickly respond. The key to social media is not just listening, but participating. Also, if it makes sense for your event, offer a way online for non-attendees to get involved. Use social media to get the word out about your cause, and highlight or personally thank attendees for stopping by. This could range from making cards for kids in a hospital, to signing an environmental pledge, to donating $1 for every person who visits your booth. Offer attendees the opportunity to give back while visiting your booth through a charitable cause that’s of interest to your company.
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T-shirts, free product or larger items like iPads or iPods are great for giveaways. Then, make sure someone is manning your booth and prepared to receive visitors.
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While at the event, post to Facebook and Twitter about what the giveaway is and how to win. Be sure to host it during exhibit hours and require event goers to stop by your booth to register or receive the prize. Offer swag or host a contestīy far one of the biggest drives of traffic while at the event is a contest or giveaway. For example, use #tastetest to publicize free samples at your booth. You can even create your own hashtag to surround a contest or giveaway. Follow this hashtag throughout conference to participate in the discussion and talk directly to those who might be interested in your company. Use the conference hashtag- and create your ownįind out what the Twitter hashtag is for conference and use it in all your tweets-before, during and after the event. A couple tweets a week about the event (and any giveaways or contests you’ll host there) is appropriate. Or, create an event on Facebook and invite those who like your page to attend. Consider changing Twitter or YouTube backgrounds and descriptions to include your booth number. Publicize that you’ll be at the conference on all your social networks weeks in advance. Here are seven effective ways to increase booth traffic by hopping on the social media bandwagon. Why social media and why now? According to EXHIBITOR magazine’s 2010 Marketing Technology Survey, more than 72 percent of respondents use various technologies to specifically enhance their exhibit-marketing efforts, with social media as one of the most popular technologies. But building brand awareness, relationships and buzz before and during the show will increase foot traffic, which translates into sales. Whether you’re already promoting your brand on free social media services like Facebook, Twitter and YouTube (or are just getting started), you’ll find that ROI doesn’t always necessarily mean dollars. No matter which conference you’re attending, finding new ways to drum up sales is a welcome addition to your tried-and-true tactic portfolio.
For event exhibitors, it’s all about the leads.